Burst Media and PanRaven Partner to Introduce Multimedia Storytelling Tools to Advertisers.
Burst and PanRaven have joined forces to produce the first distributable storytelling application, able to be run in an ad unit – box or leaderboard. This is exciting for a number of reasons:
1. It is a great example of a unique creative that immerses the user in a brand or product message
2. The publisher does not lose the viewer to another web site – when the user finishes the story, it goes away and they are still on the publisher’s page.
3. PanRaven has been a great partner in bringing this to market. We eyed the potential of the StoryAd, and they said they could build it for us. We hope we benefit both our advertisers and our publishers with this out of the box solution!
