BPA Certifies Burst and adConductor For the Ninth Time

Today, we announced that BPA Worldwide has certified our adConductor platform for the ninth consecutive year. As the company has grown in terms of campaigns, publishers, and ads served through our ad server, we have continued to accurately report and manage our systems and our data to ensure that our results are accurate and accounted for. BPA Worldwide is the leader in media auditing, and Burst was the first online ad network to go through BPA’s rigorous auditing process. With this ninth audit we continue to adhere to this important standard to ensure that online advertisers and publishers can work with Burst Media and its divisions with the security of this audit procedure. Additionally, BPA is recognized by the IAB, meaning that Burst is an IAB Measurement Audited ad serving system.

So with all that said, why is auditing so important?  As 300 or so ad networks have emerged in the past 4 years, it has become confusing for media buyers to know who to trust. Similarly, adConductor manages online delivery for some large online ad networks that need to trust the systems they use to accurately manage and report on the complex process of distributing online ads for their own ad sellers and buyers. With 10s of billions of ad impressions riding on the adConductor platform, this ongoing recognition that we provide the proper accounting for the transactions that flow through the system helps both ad sellers and ad buyers that work with Burst and adConductor rest easy.

Kiwibox Teen Network Goes Live Today

This year, Burst Network has launched 12 vertical networks aimed at specific audiences and topics and
4 publisher-sponsored vertical networks. Our latest, the Kiwibox Teen Network is now ready for advertisers. This network is significant to us for a number of reasons, the most important of which is our partner, Kiwibox.com, one of the coolest sites for teen guys and girls. This site is a classic example of what Burst Media has always stood for, the Independent web publisher. The site is written by teens for teens, so young minds learn how to become journalists, publishers, game creators, and more. Kiwibox provides them the platform and audience. Its a great example how the Internet empowers great minds to collectively create a site.

The Kiwibox Teen Network, available only through Kiwbox and Burst Network, will provide advertisers with access to this audience and 20 other high quality independent web sites like Sidereel and Popdirt in a single aggregated media buy.

With the vertical network craze continuing to appeal to brand advertisers, we think the Kiwibox/Burst connection will be a big hit.