A Manifesto on Interactive Creativity

February 10, 2009 § Leave a comment

IAB CEO, Randall Rothenberg, has given us an exceptional treatise on the current state of advertising creativity online: http://www.randallrothenberg.com/2009/02/heartbeats-and-mouseclicks-manifesto-on.html

Randall’s column is┬ánot simply about the business of producing great looking ads, however; it is about recognizing and extracting advertising value online.

It’s a great read. Well done, Randall.

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