A Manifesto on Interactive Creativity
February 10, 2009 § Leave a Comment
IAB CEO, Randall Rothenberg, has given us an exceptional treatise on the current state of advertising creativity online: http://www.randallrothenberg.com/2009/02/heartbeats-and-mouseclicks-manifesto-on.html
Randall’s column is not simply about the business of producing great looking ads, however; it is about recognizing and extracting advertising value online.
It’s a great read. Well done, Randall.