Performance-Enhancing Drugs

February 10, 2009 § Leave a comment

The irony is really quite thick in the above-the-fold picture of Alex Rodriguez on the cover of The Wall Street Journal today. President Barack Obama gave his first prime-time press conference last night, using it to address the economic crisis and his proposed stimulus package costing billions, and the nation’s financial newspaper of record ran a picture of A-Rod on the cover. If newspapers were suspected of taking drugs to enhance performance A-Rod on the cover of the Journal today is how you’d know.

I remember hearing John Quinn, USA Today’s founding editor, respond to a question about which cover photos drove more single copy sales of the newspaper than anything else. “Elvis,” he answered, without missing a beat. If you ask the editors of People Magazine I expect the answer to that question would be Lady Diana.

Today, the Journal ran a photo of A-Rod on its cover but, remembering itself, followed-up with only a few column inches about the story in the gutter of page A4. In the process, we got a lesson on why consumers (and, thereby, marketers) need the Internet, which is the rescuer of relevance.

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