If the Content Matters, So Does the Advertising

PaidContent reports today on the results of research by Addvantage Media for YouGov that people don’t pay much attention to advertising online on large general interest sites. Only 12% of web users pay attention to ads on large web site. However, the power of interest-based long tail publishers is much stronger.  According to the report, 73% of users say they pay attention to the ads on specialty sites. A stark contrast.