I doubt very much that YouTube founders ever used video clips of TV re-runs to describe the value proposition of their remarkable business. Today, however, as widely reported, YouTube announced that in mid-April it will cordon off a portion of its web site and give it to the TV grown-ups in order to create clean, well-lit conditions for advertisers.
My Pappy always said leave the dance with the one that brung ya. YouTube was not brought to the dance by TV grown-ups. It was brought to the dance by the great unwashed, a term to describe all of us that have not otherwise been cleansed by traditional media filters.
So the wait continues for a new advertising generation willing to get its hands dirty by touching the end-users.
