Burst Media’s web site has a new look. Spend a minute with it and our primary business proposition should be clear: we work for quality web publishers that extend deep into the Long Tail. Not just large web sites, but also small web sites, with robust content and well-defined audiences. Thousands of them. Earnest, dedicated publishers that may begin as hobbyists and eventually quit their day job. Small business people with real business requirements, such as reliability, service and results. Experts and enthusiasts, not simply observers and reporters. Mothers, doctors, builders, gamers, movie buffs, travelers, little-leaguers, dieters, humanitarians, vegetarians, programmers, teachers, fellow sufferers, and those who hope for wealth and glory.
Our job is to represent the value of this army of writers and producers to advertisers in a way that makes the opportunity as compelling as any other media opportunity those advertisers could choose in order to achieve their results. We don’t pretend there is a solution for every advertising circumstance, but we insist there is a solution for every advertiser.
Ultimately, we want advertisers to see what’s “new”, in New Media, which is access to a staggering abundance of content that is guaranteed to be of relevant value to everyone on earth at the moment they require. Burst Media and it’s army of publishers will be there, at those moments and in those places, to offer advertisers the chance that has avoided them since people began to leave the farms and villages where they grew-up for the big city: timely, relevant, personal connections that create the new word of mouth in a global village era. It is new media for a new time.
Enjoy it.
