More on the online video proposition, to go along with the earlier post in this space, from Avi Savar of Big Fuel today in ADOTAS. Says Avi,
“Donʼt make it an ad. If a video feels like an ad, viewers wonʼt share it unless itʼs truly amazing. However, if you give them content they want and find valuable, they are always willing to listen to your brand message. The key is integration of the brand message and how natural it feels to the content.”
And,
“And for how long the video needs to be, no more than 2-3 minutes depending on content. Or make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips.”
May I add that I love the Big Fuel Communications URL, which is, Contenttocommerce.com.
