Adify Media (div. of Adify Corp) announced a few new appointments to run sales for their emerging media sales business. Glenn Fishback, late of Turn and Claria, will be the new SVP of Media Sales.
I expect it was someone in their PR department that put these words in Glenn’s mouth in the release announcing the appointments:
“In today’s competitive marketplace, Adify Media has created a unique and differentiated alternative for brand advertisers. No other media provider today can offer site by site transparency and performance visibility, brand safety, and targeting efficiency all under one roof,” said Fishback.
Oops. There is at least one other media provider that offers site-by-site transparency - with all the trimmings, notably site level reporting - and that is the Burst Network. The Burst Network has been transparent, site-by-site, since it was founded in 1995.
You can access the list of all the web sites that the Burst Network represents by searching on “Content” here: http://www.burstmedia.com/brand_advertisers/our_channels.asp
Here’s where you can “access” the list of all the web sites Adfiy represents. Good luck. http://web.adifymedia.com/site/index.php/publishers/
June 4, 2009 at 2:10 pm |
Well done, Jarvis. As it happens, I know of another transparent ad network in the Boston area.
-Andy Horvitz