Advertising Age featured more of my comments about the recent OPA study that sought to invalidate the broader Internet for brand advertising.
Additional coverage on the OPA report (“OPA Trashes Ad Networks…badly”) at Chief Marketer.com
Advertising Age featured more of my comments about the recent OPA study that sought to invalidate the broader Internet for brand advertising.
Additional coverage on the OPA report (“OPA Trashes Ad Networks…badly”) at Chief Marketer.com