Fixing ad agency compensation
October 26, 2009 § Leave a comment
A ray of light at the end of the tunnel: Ad Age reports that ad agencies are finally getting their dander up over compensation. That’s a welcome bit of news to concerned blogs everywhere – like this one – that believe the pendulum has swung too far to the austere side of the ledger in the matter of providing agencies with a living wage.
Let’s make the marketing departments of clients part of the conversation, as well.