An ad agency grown-up weighs-in on changes needed to the procurement process
November 18th, 2009 § Leave a Comment
Good interview with Tara Comonte in Ad Age today. Tara is the COO/CFO of Mediabrands and especially well-qualified, therefore, to talk about changes needed in agency compensation models.
Sober and thought-provoking.
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Tagged: Ad Age, ad agency compensation, internet advertising, Mediabrands, online advertising, procurem, Tara Comonte