Facebook Grabs Display Ad Title From MySpace. Are We Making Progress Here?
November 9th, 2010 § Leave a Comment
The news is that according to a report by Reuters picked-up by the SmartBrief people Facebook served nearly one out of every four display ads in Q3, per comScore. In fairness, the Reuters’ story points out that analysts note Facebook sells display ads “at a significant discount to display ads sold on traditional Web portals such as Yahoo.”
One has to think, why is this important? But, one becomes distracted by the ever present sense of recuringness online.
A quick search on Google (another notable display seller) and there is this from Internet News in 2008.
New figures from comScore are the latest sign that ad business is heating up at social networking giant.
August 27, 2008
By Kenneth Corbin:
Driven by heavy traffic to the popular social network MySpace, News Corp.’s Fox Interactive Media division served more display ads than any other U.S. Web property in June, according to new figures from online metrics firm comScore.
Of the 52.3 billion display ads FIM served, MySpace accounted for 51 billion. The nearest competitor was Yahoo (NASDAQ: YHOO), which served up 34.7 billion throughout its Web properties.
By market share, FIM accounted for 15.9 percent of all display ad views, compared to Yahoo’s 10.5 percent.
Honestly, do we feel like we’re making progress here?
