Forrester Reports that Internet and TV Use are Now Equally Popular
December 14th, 2010 § Leave a Comment
As a companion piece to the post in this space about TV viewership vs. internet use (“Media Vegetables”), there is this report in the Wall Street Journal, via MediaBistro’s Morning News Feed, that according to Forrester internet use now equals TV use among U.S. consumers. The report says people now spend equal amounts of time with both media: 13 hours.
Consumers are still warming-up to various internet protocols such as blogs (only 18%) and social media (35%). It appears from the story in the Journal, therefore, that the utility bringing the Internet up alongside TV is email: 92% of U.S. consumers use email.
Does that count as using the Internet today when comparing behavior to TV? How about, 92% of consumers use email today, vs. (I’m making this up) 26% that still rely on stationary and envelopes?
