Super Bowl Gets Social Media into the Big Game
February 4th, 2011 § Leave a Comment
A headline in today’s SmartBrief Social Media newsletter reads, “How Social Media Saved the Super Bowl,” which causes one to think, no wonder traditional media hates the internet.
The article itself, which appears in Forbes.com and is written by Optimedia US CEO, Antony Young, is not so cocky. The Forbes.com title reads, “Why Social Media Hasn’t Killed the Super Bowl For Advertisers”, which at least acknowledges in some form that Super Bowl ad spots on Fox have been sold-out since October at $3 million per 30 seconds thank you very much. So, tweet that.
Antony Young’s point is that marketers are finding ways to use social media to extend the value of their expensive Super Bowl campaigns. This year, for instance, they are releasing Super Bowl spots early into social media channels in order to build buzz for their campaigns, clearly a good idea. Antony certainly seems to think so. He also thinks the Super Bowl will remain a very good partner to other media – social media included – and a “super marketing and media event for advertisers.”
Someone at the new, digitally enhanced and enthused Forbes.com probably wrote the title for Young’s piece on the site, and when it left there it must have been one of SmartBrief’s social media revisionists that, in a stretch, interpreted social media as Super Bowl rescuer. A better, more accurate description of the piece might have been “Super Bowl Gets Social Media into the Big Game.”
In which case, just a little “Thanks, Mean Joe,” would do.
