Time (Magazine): Same as it Ever Was.

March 2, 2011 § Leave a comment

MediaBistro’s FishbowlNY points to an article in Fast Company by Steven Rosenbaum, the author of Curation Nation, who is seeing signs of the past in the curating, blogging, sharing media world of today. In this case, Rosenbaum makes note of the early days of Time Magazine, which began life as a news digest. He writes:

“Now, 90 years later–the magazines of Time Inc. are among the elite of publishing–the top of the content creation food chain. But that wasn’t how it all began. In fact, as Luce biographer Douglas Brinkly tells the story–there were sliced-up copies of The New York Times and piles of foreign magazines everywhere around the offices. Luce’s idea, and that of his business partner, Briton Hadden, was to condense all the news busy people needed to know into one weekly read. The magazine, Luce wrote, would ‘serve the illiterate upper classes, the busy business man, the tired debutant, to prepare them at least once a week for a table conversation.’ There was not a lot of brooding about other people’s intellectual property rights.”

The next paragraph of the story offers a more colorful description from Michael Kinsley taken from an article by him in the Atlantic:

 “Time was intended from the start to be what we now call ‘aggregation’ or (if we’re being hoity-toity) ‘curation.’ Although it later succumbed to bureaucratic bloat–an insane system of researchers feeding material to reporters that fed it to writers–at the beginning it was just a lot of smart-ass Yalies rewriting The New York Times. “

Happy? What’s old is new again. So much for all the angry, resentful talk from the content creators of today aimed at the content curators.

Except that as sure as history repeats itself, today’s curators all want to grow-up to be Time Magazine – or any similar vestige of the bureaucratically bloated media era. In fact, at the beginning new media had another word for it besides “bloated.” The word was, “portal.” It makes you feel bloated just to say it. Bureaucratic and portaled.

Same as it ever was. Count on it.

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