Bill Cosby on Advertising: “Make the Program Interrupt the Commercial”
March 28th, 2011 § Leave a Comment
In Ad Age, Rance Crain interviews Bill Cosby, who will be the first-ever winner of the American Advertising Federation’s President’s Award for lifetime contributions to advertising in a ceremony at the annual Advertising Hall of Fame confab March 30th.
Explaining his approach to endorsing products such as White Owl cigars, Ford, Coca-Cola and (best of all) Jell-O Pudding, Bill Cosby said:
“I want to make the program interrupt the commercial.”
Anyone looking for a ticket to the Advertising Hall of Fame awards as a recipient in some age hence has Cosby’s manifesto to go by. There is also this, per Rance Crain’s report:
“Mr. Cosby professed he doesn’t know what makes a good commercial. “It’s like a room full of people looking at page one of calculus. How do you know who’s going to understand? And they might be laughing, but what was the product? You’ve got to entertain no matter what, but people have to remember what was being advertised.”
Tagged: Ad Age, Advertising Hall of Fame, Amercian Advertising Federation, Bill Cosby, internet advertising, online advertising
