Second Screens Score at The Big Game
January 29, 2014 § Leave a comment
“Super” Sunday is a few days away and the media buzz surrounding the Big Game is fast becoming a roar.
Whether you’re in it for the football, the commercials, the entertainment or ALL of it, chances are you know what you’ll be doing Sunday evening.
At the start of the season last September, I wrote a guest post for Venture Beat that touched upon how second screens (mobile devices) and football fans literally go hand-in-hand. Fast forward to this week, and Burst’s latest research—which takes a look at how digital media and devices impact the Big Game viewing experience—found that just under one-half of respondents will check their smartphone and/or tablet at least once during the event. Second screens are especially huge among 18-24 year-olds: 3-in-4 of them will be checking their device(s).
Check out our Big Game research summary and key findings here, and our infographic below—and enjoy Sunday!