The Home Improvement Season
February 6, 2014 § 11 Comments
Sure, we’re in the thick of winter and Punxsutawney Phil says spring is still weeks away, but the do-it-yourself (DIY) and home improvement season is just about at our doorstep.
The latest Remodeling Market Index (RMI) numbers are out from the National Association of Home Builders (NAHB), and the fourth quarter of 2013 is at its highest reading since the first quarter of 2004—suggesting that the growth in home equity and home sales prompted home owners to undertake upgrades that they put off during tough times.
In late December 2013 and early January 2014, we surveyed 3,400 US online adults aged 18 or older to investigate whether the positive RMI trend would continue this spring with home owners and renters taking on remodels, repairs and redecorating projects—and see which media outlets respondents turn to and use for home improvement resources.