Spending Season 2013
November 5, 2013 § 7 Comments
Halloween is in the rear view mirror—and all eyes are on the upcoming holiday season.
If there ever was one, this is the year for mobile. According to our latest Online Insights study, where we surveyed 993 US online adults about how and when they plan to shop for the holidays, nearly one-half of consumers will use a smartphone to shop this year. That figure is up 51% from our 2012 study. Two-fifths will use a tablet for holiday shopping—a 190% increase over last year!
Considering Hanukkah starts before Thanksgiving and Cyber Monday falls in December for the first time since 2008, the respondents to our survey are ready to hit the malls and shop online. In fact, of respondents of who specified when they would shop for holiday gifts, a plurality (44%) says they will start shopping after Thanksgiving. And that means marketers and retailers have distinct opportunities NOW to pinpoint and engage their target consumers.
Remember though—engagement is the key! Presenting captivating creative that allows shoppers to research and compare offerings, find a location where they can purchase products and grab coupons or sales promotion codes should be paramount.
Grab the full “Spending Season 2013” Online Insights here (PDF), and check out our Spending Season 2013 infographic below.