There’s a Big Audience for Online Video

November 1, 2011 § Leave a comment

Our recent Online Insights study turned up some interesting facts on how much and what types of online video is being consumed. Check out our findings below. And check out the full report here.

Give Me a Break

May 25, 2011 § Leave a comment

Summer is in the air at Burst—and it’s not just because Memorial Day weekend is upon us.

We’ve just released our third consecutive summer-themed Online Insights covering travel and vacation plans. Earlier this month, more than 3,700 online respondents told us of their plans for the summer season. We learned some interesting things.

One-half of all respondents say they’re taking a vacation or personal trip this summer, and 30.7% say they’ll be taking more time off this year versus last. One-third of travelers taking more vacations/trips this year plan to do so because they “just need a break,” and women more so than men feel this way: 39.9% versus 31.4%. The gender divide manifests itself most clearly in the 35-44 years segment, where a majority of women (54.5%) this age cites “a break” as a reason for vacationing more, compared to just 30.0% of men.

Other reasons vacationers are taking more trips this summer include having more time to take off (26.3%), stronger personal/family finances (19.0%) and the need to make up for not taking enough time last year (15.0%).

Conversely, of respondents who are taking fewer vacations this year, economic reasons (44.1%), personal/family finances (34.5%) and busy schedules (27.9%) top this list. Interestingly, men outpace women (35.2% versus 16.0%) with feeling “too busy” this summer.

But everybody deserves a break, right?

One-third of all respondents plan to take a “staycation” this summer—a vacation where they stay at home rather than travel. Interestingly, 50.4% of respondents who say they are not planning to take a vacation or personal trip this summer do say they will take a “staycation.”

Saving money (43.7%) is the leading reason for “staycations” among all respondents—but other reasons include catching up on house/home projects (25.6%), family activities/obligations (17.8%) and plans to visit local attractions or engage in local activities (16.1%).

One-half of all respondents also say gas prices will impact their summer vacation plans to some extent. The traditional family vacation may be one victim of fuel prices, as 34.9% of respondents with three or more people in the household (i.e., families with children at home) say the cost of gas will definitely impact their plans, versus 26.5% of households with one or two people.

Be sure to check out Online Insights and grab your copy of the full report. Here’s to a happy and healthy summer!

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